Originally from the Adelaide Hills Che moved to Melbourne to Study Graphic Design at RMIT. After completing his degree, Che worked as the Creative Director of Apogee Imaging International and was then employed by AFL Publishing for the next three years. With the AFL, Che worked on a number of hi-profile projects ranging from branding and websites to books, signage and multimedia. Most notably, Che was involved with the Music Australia Guide re-launch where he headed the new 'MAG' website design, AFL Anzac Day branding and logo development, AFL September Club corporate identity and the first AFL Umpire DVD.

After leaving AFL Publishing, Che's focus turned to his own business exclusively and he formed Beyond The Pixels Pty Ltd. As Beyond the Pixels has continued to progress, Che has engaged a team of skilled web developers and programmers to help expand his design and web business. BTP remains committed to working with start up companies and not for profit organsiations.